About Jetifo

Creating functional and aesthetically balanced living spaces across London since 2015

Our Journey

Jetifo began in a small studio in Islington, where founder Sarah Mitchell worked on residential projects for friends and family. What started as a passion for reimagining spaces grew into a practice serving clients throughout London and surrounding areas.

The name Jetifo combines elements representing our approach: thoughtful planning meets creative execution. We established our first office in 2015 with three designers and a clear focus on residential interiors. Today, our team includes seven specialists covering spatial planning, material sourcing, and project coordination.

Each project taught us something new. A challenging Victorian terrace in Camden showed us how period features can coexist with contemporary needs. A compact flat in Shoreditch demonstrated that smart storage solutions can double usable space. These experiences shaped our methodology and deepened our understanding of how Londoners live.

Experience & Expertise

Over eight years, we have completed 147 residential projects ranging from single-room updates to whole-house renovations. Our portfolio includes Georgian townhouses in Kensington, modern apartments in Canary Wharf, and Edwardian semis in Ealing.

Our designers hold qualifications from institutions including the British Institute of Interior Design and Chelsea College of Arts. We maintain relationships with 34 trusted suppliers and craftspeople, ensuring access to materials from sustainable timber to hand-finished tiles.

We handle spatial layouts, lighting schemes, colour palettes, furniture selection, and coordination with builders and contractors. This comprehensive service means clients work with one team from initial consultation through to final installation.

Core Values

⚖️

Balance

We weigh aesthetics against practicality, ensuring spaces look good and work well for daily life.

🎯

Clarity

Straightforward communication, realistic timelines, and transparent pricing throughout every project stage.

🔍

Attention

Careful consideration of each detail, from door handles to lighting placement, creates cohesive interiors.

🤝

Collaboration

Working closely with clients, understanding their routines and preferences to deliver appropriate solutions.

Mission

We design interiors that support how people actually live, combining functional layouts with considered aesthetics. Our role is to listen, plan carefully, and deliver spaces that serve their purpose while reflecting individual tastes.

Vision

To be recognised across London for creating residential interiors where thoughtful design enhances everyday experience. We aim to build a reputation for reliability, creative problem-solving, and designs that remain relevant beyond current trends.

Our approach centres on understanding how spaces will be used. Whether designing a family kitchen in Wandsworth or a studio flat in Bethnal Green, we start by asking about routines, storage needs, and long-term plans. This foundation informs every decision that follows.

Our Portfolio

Explore our completed projects across residential and commercial spaces. Each design reflects our commitment to functionality, aesthetics, and client vision.

Residential

Kensington Townhouse

Residential

A four-storey Victorian townhouse transformed into a contemporary family home. We preserved original architectural features while introducing modern elements, including a glass extension and bespoke joinery throughout. The project balanced heritage conservation with current lifestyle needs.

Commercial

Shoreditch Creative Office

Commercial

A 350 square metre workspace designed for a digital agency. The layout includes open collaboration zones, private meeting rooms, and quiet work areas. We used industrial materials like exposed brick and steel alongside warm timber to create an inspiring environment that supports different working styles.

Residential

Chelsea Apartment Renovation

Residential

Complete refurbishment of a two-bedroom riverside apartment. The design maximizes natural light through strategic mirror placement and a neutral colour palette. Custom storage solutions and multi-functional furniture make efficient use of the 85 square metre space while maintaining an uncluttered aesthetic.

Hospitality

Mayfair Restaurant

Hospitality

A 120-seat restaurant featuring a sophisticated dining experience. The scheme incorporates velvet upholstery, brass fixtures, and marble surfaces to create an elegant atmosphere. Acoustic panels and strategic lighting ensure comfort while the open kitchen adds theatre to the dining experience.

Commercial

Canary Wharf Boardroom

Commercial

Executive boardroom for a financial services firm. The design emphasizes professionalism through walnut panelling, leather seating, and integrated technology. Soundproofing ensures confidentiality, while the layout accommodates both formal presentations and collaborative discussions for up to 16 participants.

Residential

Hampstead Garden Residence

Residential

A new-build family home with five bedrooms across three floors. Large windows frame garden views while underfloor heating and smart home systems provide comfort. The kitchen features handcrafted cabinetry and Carrara marble worktops. Each room connects to outdoor spaces through French doors and terraces.

Why Choose Jetifo

We deliver tailored solutions that combine technical expertise with creative vision, ensuring every project reflects your unique requirements and lifestyle.

Precise Space Planning

We measure and analyze every centimeter of your space, creating layouts that maximize functionality. Our team uses professional CAD software to ensure accurate dimensions and optimal furniture placement, preventing costly mistakes during implementation.

Custom Color Schemes

Each palette is developed specifically for your project, considering natural light patterns, room orientation, and existing architectural features. We provide physical samples of paints, fabrics, and materials to help you visualize the final result in your actual space.

Lighting Design Expertise

Our specialists calculate illumination levels for each room type and activity. We combine ambient, task, and accent lighting using energy-efficient LED systems, dimmers, and smart controls to create versatile environments that adapt to different times of day.

Detailed Project Documentation

You receive comprehensive technical drawings, material specifications, and furniture lists with exact measurements. Our documentation includes supplier contacts, product codes, and installation instructions, making it easy for contractors to execute the design without guesswork.

Construction Coordination

We work directly with builders, electricians, and plumbers to ensure design elements are installed correctly. Regular site visits during the renovation phase allow us to address issues immediately and make adjustments that maintain the integrity of the original concept.

Budget Management

We provide transparent cost breakdowns for materials, furniture, and services before starting. Our team identifies where to invest for long-term value and where to find cost-effective alternatives without compromising quality, keeping your project within financial boundaries.

Material Selection Support

Access to trade-only suppliers gives you options beyond retail showrooms. We guide you through flooring types, wall finishes, and textile choices, explaining durability ratings, maintenance requirements, and suitability for high-traffic areas or moisture-prone rooms.

Timeline Planning

We create realistic schedules that account for material delivery times, contractor availability, and seasonal factors. You receive weekly progress updates and know exactly when each phase will be completed, allowing you to plan around disruptions to your daily routine.

Functional Storage Solutions

Custom cabinetry and built-in units are designed around your actual belongings and habits. We measure wardrobes for specific clothing types, plan kitchen storage for your cookware collection, and create dedicated spaces for hobbies or work equipment.

Building Regulations Compliance

All designs meet UK building standards and safety codes. We coordinate with local authorities when necessary for planning permissions and ensure fire safety regulations are followed, particularly for electrical installations, ventilation systems, and structural modifications.

About Jetifo

Our Journey

Experience & Expertise

Core Values

Balance

Clarity

Attention

Collaboration

Mission

Vision